Notifications respect attention. The Notification Policy defines the categories (transactional, civic, social, marketing), the default-on and default-off states by category, the frequency caps, the channel preferences (in-app, email, push), and the unsubscribe granularity. Marketing notifications are default-off; transactional and civic notifications respect user-controlled overrides.
It applies to the Map.ca product teams shipping notifications, the AI team scoring notification relevance, and any partner triggering Map.ca notifications.
Requirements
- Set marketing notifications to default-off.
- Provide per-category unsubscribe controls.
Prohibitions
- Do not trigger marketing notifications without consent.
- Do not bury notification controls behind multiple settings layers.