Vertical maps — EatMap, RealMap, PetMap, LawMap, EventsMap, DeafMap, CivicMap, and others — are filtered views of the same underlying Pin data. The Vertical Map Policy defines how these views inherit from the canonical Pin record, how they avoid duplicate-content problems with search engines, and how they keep trust signals consistent across verticals.
It applies to engineering teams building vertical maps, to the SEO and Public Indexing Policy that governs their indexing, and to partners whose data populates a vertical. Each vertical is a view, not a separate source of truth.
Requirements
- Treat each vertical as a filtered view of canonical Pin data.
- Apply canonical URL handling to avoid duplicate-content penalties.
- Keep trust signals consistent across verticals.
Prohibitions
- Do not let verticals become independent data sources.
- Do not allow trust signals to diverge between a vertical and the canonical Pin.