Map.ca hosts presence; it does not pick winners. The Marketplace Neutrality Policy defines the neutrality posture: ranking based on the documented criteria (relevance, proximity, accuracy, community signal), no preferential discovery for businesses with Map.ca relationships, no anti-preferential treatment either, and a documented review path for vertical-map situations where doctrine demands explicit non-neutrality (e.g. accessibility-affirmative discovery).
It applies to Map.ca’s product, partnerships, and ranking teams, and to any vertical map maintainer.
Requirements
- Apply the documented ranking criteria uniformly across businesses.
- Document and disclose any doctrine-mandated affirmative discovery.
Prohibitions
- Do not give preferential ranking to partners.
- Do not give punitive ranking to non-partners.